Mr. Rafsan Elahi [RfE] | North South University

Full Time Faculty
Senior Lecturer

MSc in Strategic Marketing, Univeristy of Glasgow, Scotland, United Kingdom
Bachelor of Business Administration, North South University, Bashundhara, Dhaka

Phone: +880-2-55668200 Ext: 1735
Email: rafsan.elahi@northsouth.edu
Office:NAC 718A

Curriculum Vitae

About

Rafsan Elahi is a Senior Lecturer in the Department of Marketing and International Business at North South University, where he has been serving since 2011. He holds a BBA with a double major in Marketing and Human Resource Management from North South University, graduating Cum Laude, and an MSc in Strategic Marketing from the University of Glasgow, where he graduated with Merit.

With academic and professional expertise in strategic marketing, his teaching portfolio spans Promotional Management, Consumer Behavior, Marketing Channels, and Strategic Marketing. Over the course of his tenure, he has also contributed to institutional development through roles such as Assistant Proctor and Faculty Advisor to the North South University Cine and Drama Club (NSUCDC). He has actively supported major university initiatives including the National Career Fair and Social Business Day.

His research interests lie at the intersection of consumer behavior and strategic marketing, with a focus on understanding how evolving market dynamics shape consumer decision‑making and organizational strategy.

Selected Publications

Elahi, R. (2017), “The use of ‘humour’ in advertising as a tool for deception: the consumer perception”,
International journal of business and management (IJBMT), Vol. 4, Issue 2, pp 22-59
Miah, K. M., Hasnin, N., Elahi, R. (2017), “The impact of creating innovative behaviour at workplace of
readymade garments employees in Bangladesh: an Empirical study”. International journal of Bangladesh society
for human resource management (IJBSHRM), Vol 1, No. 2

Awards & Honors

Cum Laude (North South University-2010)

MSc in Strategic marketing with Merit (University of Glasgow, 2011)

Educational Qualifications

MSc in Strategic marketing (2010-11),

University of Glasgow, Scotland, United Kingdom

Bachelor of business administration (2007-09)

Majors: Marketing and Human resource management

North South University, Dhaka. Bangladesh

Academic Experience

Senior Lecturer, North South University (2018- Present)

Lecturer, North South University (2011-2018)

Corporate Experience

Director, Lariz fashion ltd. , Narayanganj (2020- Present)

Product executive, ACI ltd (January 2010- August (2010)

Courses

Promotional Management (MKT337)

Consumer Behavior (MKT344)

Marketing Channels (MKT450)
Strategic Marketing (MKT460)
Brand Management (MKT465)

Marketing Research (MKT470)

Membership and professional Activites

Director, Lariz fashion ltd. , Narayanganj (2020- Present)

Research Interests

Consumer behavior

Strategic marketing